Question 1

What is Rebecca Barton's experience with retail media?

Accepted Answer

Rebecca Barton designed and launched Net32's first retail media network from scratch, scaling it from zero to 25+ advertisers and generating $2MM in incremental revenue within the first 12 months. Net32 is a B2B dental marketplace where she served as VP of Digital, supporting $700M+ in cumulative revenue. She built the retail media program as a new revenue stream alongside performance marketing, CRO, and analytics functions.

Question 2

What was Rebecca Barton's role in the Net32 PE exit?

Accepted Answer

Rebecca Barton was a key member of the Net32 management team through a successful private equity exit in May 2024. As VP of Digital, she led a cross-functional team of 40 direct and indirect reports spanning analytics, CRO, digital marketing, and customer experience. She drove triple-digit EBITDA growth, achieved a 34x gross MER, established the first dedicated analytics function, and built a retail media program generating $2MM in incremental revenue.

Work

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Dagne Dover

Watching You

Net32

ROA Mini

Snowe

The Line

FEED

Dagne Dover

Watching You

Net32

ROA Mini

Snowe

The Line

FEED

Dagne Dover

Watching You

Net32

ROA Mini

Snowe

The Line