Rebecca Rae Barton is a digital strategist, amateur hiker, seasoned tinkerer, and lifelong student. She was born and raised in Maylene, Alabama and she holds a Bachelor's in Fine Arts from the University of Alabama at Birmingham.

Rebecca recently completed her tenure as Vice President, Digital at Net32 where she was a key member of the management team through the Private Equity exit in 2024. She now works remotely from Brooklyn, New York as a fractional Chief Marketing Officer and Chief Digital Officer.

Throughout her career, Rebecca has approached digital commerce the way she approaches most things in life — with curiosity, creative problem-solving, and an appreciation for systems that work elegantly beneath the surface. Growing up on a nursery taught her early lessons about growth cycles, patience, and the compound effect of small, consistent interventions. It's a mindset that's served her well in an industry obsessed with overnight success.

Her work is characterized by a particular blend: the analytical rigor of someone who believes data should inform every decision, paired with the creative instinct of someone trained in fine arts. She thinks in frameworks but tests relentlessly. She values strategic clarity but isn't precious about being wrong. And she's learned that the most sustainable competitive advantages come not from tactics, but from building teams and systems that can learn faster than the market shifts.

Outside the office, Rebecca is likely wandering some hiking trail with her Australian Shepherd Mazie, working through her latest creative obsession, or testing a AI agent that may or may not survive the editing process. She's drawn to behavioral psychology, systems thinking, and the kind of creative work — printmaking, illustration, design, writing — that requires both precision and intuition.