Owned P&L for entire digital operation, including e-commerce strategy, digital marketing, retail media, analytics, CRO, and customer experience. Built and scaled a high-performing remote team of 40 direct and indirect reports. Key member of management team through the successful PE exit in 2024.

• Exceeded 25%+ annual growth on average by realigning brand strategy, enhancing customer acquisition, and driving market share through rigorous experimentation, catalog expansion, and customer insights.

• Delivered $2M+ in incremental revenue by designing, piloting, and launching company’s first ever retail media program and scaling it to 25+ advertisers.

• Delivered triple-digit EBITDA growth through strategic redesign of processes and optimization of media spend and technology stack, enabling real-time performance insights and agile decision-making.

• Captured 34x gross MER on average by developing a comprehensive digital strategy, building an efficient performance marketing machine, and refocusing the brand on a relevant, motivating USP.

• Established Net32’s first dedicated Analytics function, implementing a team of 4 analytics specialists and data engineers to build and deliver best-in-class data architecture to the organization to drive insights that informed improvements in CLV, RFMT, and engagement.