I was brought on to the optimization of Dagne Dover's digital strategy in a fractional capacity, working closely with a very small and scrappy team over the course of 5-6 months to design, pitch, and deliver improvements in conversion rate, site speed, media spend, and marketing efficiency.

My role within this project included analytics, product management, performance and retention marketing. Collaborating closely with the internal e-commerce manager and our agency partners to create shopping experiences that aligned with Dagne Dover's mission, vision, and values. We worked hand-in-hand with our incredibly talented engineering team to implement the work. These are a few of the artifacts from that effort.