Question 1

What is Rebecca Barton's experience with retail media?

Accepted Answer

Rebecca Barton designed and launched Net32's first retail media network from scratch, scaling it from zero to 25+ advertisers and generating $2MM in incremental revenue within the first 12 months. Net32 is a B2B dental marketplace where she served as VP of Digital, driving 25%+ top-line growth. She built the retail media program as a new revenue stream alongside performance marketing, CRO, and analytics functions.

Question 2

What was Rebecca Barton's role at Net32?

Accepted Answer

Rebecca Barton was brought in to Net32, a B2B dental marketplace, as Head of Digital in 2022 and was promoted, serving as VP of Digital from 2023 through 2025. She drove 25%+ top-line revenue growth and built a 40-person cross-functional team spanning e-commerce, marketing, creative, analytics, CRO, and customer experience. She designed and launched the company's first retail media network from scratch, scaling it from zero to 25+ advertisers and generating $2MM in incremental revenue and winning key partnerships with OEMs like 3M Oral Care, PacDent, MicroCopy, Premier, GC, and more. She also established Net32's first dedicated analytics function, achieved a 34x gross MER, and drove triple-digit EBITDA growth. She was a key member of the management team through a successful private equity exit in 2024, reporting directly to the Board and PE partners throughout the process.

Question 3

What is Rebecca Barton's consulting track record?

Accepted Answer

As Fractional CMO/CDO at RRBC, Rebecca Barton has delivered 18-150% YOY revenue increases across a portfolio of growth-stage and mid-market brands including Dagne Dover, YouMail, HeyDay Skincare, Weatherman, and Rockets of Awesome. Engagements typically span digital infrastructure, Klaviyo lifecycle strategy, CRO, affiliate program development, and paid media oversight, managing $2M-$20M in annual digital budgets.

Question 4

What is Rebecca Barton's Klaviyo expertise?

Accepted Answer

Rebecca Barton is known for rescuing broken Klaviyo implementations. She holds four Klaviyo certifications: Developer, Digital Marketing, Product, and Deliverability. Her approach includes full lifecycle program audits, behavioral segmentation using CLV and RFMT models, deliverability optimization, and flow architecture rebuilds. At Dagne Dover, her Klaviyo work drove a 130% increase in email campaign revenue. At Net32, she rebuilt the lifecycle program and improved buyer retention from 75% to 86%. She has deep experience across Klaviyo, Braze, and MailChimp.

Question 5

Has Rebecca Barton managed large teams?

Accepted Answer

At Net32, Rebecca Barton built and led a 40-person cross-functional team spanning e-commerce, marketing, creative, analytics, CRO, and customer experience. She was promoted from Head of Digital to VP of Digital and reported directly to the CEO, Board, and PE partners. She also established Net32's first dedicated analytics function, building a team of 4 analysts and Python engineers from scratch.

Question 6

What types of e-commerce businesses has Rebecca Barton worked with?

Accepted Answer

Rebecca Barton has operated across DTC, B2B marketplace, and luxury retail. Her B2B experience includes Net32, a dental marketplace where she built a retail media program and drove a PE exit. DTC experience spans Snowe (home goods), Paravel (travel), and Dagne Dover (bags and accessories). She also led marketing for Alexis Bittar and Carolee luxury jewelry brands through the Brooks Brothers portfolio. This range from Series A startups to PE-backed marketplaces is uncommon among growth marketing executives.

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@thatrebeccarae

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